Kiran Bloger

Permission You need to be extra cautious these days with spam filtering affecting as much as 20-30% of email campaigns. Ensure that everyone on your list has opted-in to your email list, DO NOT add email addresses to your lists without their permissino first as this is spamming. Subscriber Information When requesting website visitors to opt-in ask for their name and email address only. Once you start asking for phone numbers, home addresses etc this will affect your number of signups. List Maintenance Always promptly remove undeliverable addresses that bounce when sending email to them. An address that bounces with a permanent error 2-3 times in a 30 day period should be removed from the list. Message Format Use HTML messages to allow for text formatting, multiple columns, images, and brand recognition is growing in popularity and is widely supported by most email client software. A 2004 study by AWeber.com shows that plain text messages are undeliverable 1.15% of the time and HTML onl