Skip to main content

Posts

Service Review: PSD to XHTML & CSS Slicing by SEO Semantic XHTML

PSD to HTML coding is a highly specialized job and a good paying one too. That is why I was not surprised when I googled for service provider and it came back with hundreds of companies. Finding a right company seemed liked a herculean task and it rightly turned out to be one. But as a freelancer, I didn’t have resources to perform PSD conversions and didn’t want to bring anyone new due to additional overheads. So I found myself in the midst of a challenge to find the right provider. I decided the criteria all companies will be ranked against. These were turnaround time, clientele, portfolio, price, availability and then compared companies which occurred in first 3 pages in organic Google listing. BTW, I also found a site www.psdtohtmlcompanies.com which made the comparison task quite easy as it has a database of most PSD to HTML companies. It also lets you compare these companies and send enquiries. Anyways, it took about a week time but I did sort it down to 5 and decided to give

Email Marketing Guidelines

Permission You need to be extra cautious these days with spam filtering affecting as much as 20-30% of email campaigns. Ensure that everyone on your list has opted-in to your email list, DO NOT add email addresses to your lists without their permissino first as this is spamming. Subscriber Information When requesting website visitors to opt-in ask for their name and email address only. Once you start asking for phone numbers, home addresses etc this will affect your number of signups. List Maintenance Always promptly remove undeliverable addresses that bounce when sending email to them. An address that bounces with a permanent error 2-3 times in a 30 day period should be removed from the list. Message Format Use HTML messages to allow for text formatting, multiple columns, images, and brand recognition is growing in popularity and is widely supported by most email client software. A 2004 study by AWeber.com shows that plain text messages are undeliverable 1.15% of the time and HTML onl